Search engine optimization is all about getting your website to the top of the search engines, resulting in more traffic and sales. It’s like getting more customers through the door. Did you know that most searches stop on the first page of the search results?
Few people click on to see page 2. If your website isn’t found on the first page, it will get virtually no traffic, and even then the 1st spot gets 42% of the traffic! The 2nd spot only gets 12%, and the 3rd spot even less. In other words, you need a top ranking to get the most traffic.
Where Is Your Business?
We all use search engines such as Google, Yahoo or Bing, to find everything we’re looking for. If your business can’t be found on the top of the search engines you are literally leaving money on the table. The key is ranking for right keywords, or search phrases.
For example, if you own an Italian restaurant in Boston, your potential customers would be using a keyword such as “italian restaurant boston”. If your business can’t be found on top of the first page, but your competitors can, you are losing potential customers simply because they will find your competitors first.
How To Rank
Search engine rankings are all about relevance and authority. The site that search engines see as the most revelant and trustworthy will be ranked at the top. Perfectly executed search engine optimization ensures that your website is seen as the most relevant and trustworthy for the keywords most relevant to your business.
In reality, any website can rank for any keyword, it’s really only a matter of time, and resources. The more searches a keyword gets, and the higher value it has, the more time and resources are required. Some keywords are easier to rank for than others. Before we work with you, we will perform a free competitive analysis to see what is possible within your budget.
The primary function of any search engine, is to provide the best and most relevant search results for its users. Therefore, search engines constantly change and improve their algorithms to provide the absolute best results. This requires anyone working with search engine optimization to constantly be on the lookout for these changes.
Most internet marketing companies rely on the research of others, i.e. attending seminars and buying courses, so essentially they are all using the same strategies. While we always take note of the experience of others, we have our own in-house research team dedicated to finding out what’s working right now, and we never share our findings with anyone. It’s our secret sauce.
Rank Your Business
Let us take your business to the top of the search engines, so you can enjoy the benefits of free traffic to your products and services: More customers. Use the form on the right to request a free consultation to learn how we can improve the searh engine rankings of your business. We look forward to working with you.
We don’t publicly display our work for several reasons, however we do have several case studies available on request, if you want to see what our team has done for others.